Adam Neely
Уровень B2· 2561 слово
This is Mikey Shulman. CEO of the generative AI music company, Suno. Suno is worth $2.5 billion, largely because investors believe in Mikey's vision for the future of the music industry.
He wants to model it after the video game industry. MIKEY: I think that the music industry is way smaller than it needs to be.
What if the music industry can be as big as the gaming industry? The gaming industry is 50 times bigger than the music industry, and it's because gaming is super active.
…if you make music interactive and you make music engaging, People will pay for it like they pay for video games.
Look at the video game industry. These are rich and engaging experiences that people have. And music, today, is mostly just listened to.
Too much music is just passive consumption. ADAM: Now, in contrast to the passive consumption of audio recordings, Mikey's vision is to take generative AI and use it to sell the idea of making music as a consumer product unto itself.
MIKEY: We are best known for giving everybody the ability to create. The thing that is new here is certainly creation.
We have opened up a new method of interaction, which is creation. ADAM: He pitches this idea to the many investors that he talks to on podcasts by using this analogy of a video game.
MIKEY: It's a little bit like a video game. HOST: Why should it resemble a video game? MIKEY: In some sense music is a game.
It is interactive, it is engaging. It is fun by yourself, but it's more fun with your friends. To me, it seems like just crazy that music should not be as engaging as Fortnite.
ADAM: Now, in order to make music as engaging as Fortnite, Suno lets users create songs in a bunch of different ways.
You can prompt the model through text, kind of like chatGPT. But you can also sing melodies into the app and then it will generate music and chord progressions that go with your melodies.
